PPC is the most effective and result focused part of digital marketing. We provide best paid advertising services in Goa. We specialise in using platforms like Google Adwords, Facebook, Twitter, LinkedIn, Yahoo, Bing, for advertising, which covers over 85% of websites in the world.
As a top ppc agency in Goa, we analyse your website products or services first.
Our PPC services include valuable keyword research for your product and services, Ad copy creation, affordable budget management, campaign management, conversion tracking set up and optimization, monthly campaign performance reporting etc. for your ppc ads.
Increase the visibility of your website in the search engine results pages (SERPS). Our SEM services include SEO, Pay Per Click (PPC) ad campaigns and social media marketing. Our strategic approach to search engine marketing can generate instant leads for your business. We tailor our SEM solutions around the needs of each customer. We ensure that our SEM clients consistently achieve high search engine rankings.
Every second, customers are searching online for businesses like you on Google. Get in front of them through Search Ads. Our Search ad services help you show up when people search for your product offerings either on a desktop computer or mobile. Pay only for calls to your business or clicks to your website.
Quality online display ads must do more than make impressions. Our PPC experts design display ads that get the right message across to the right audience. Our Display Ad services include banner, text and video ads. Our ads target specific interest categories, demographics, regular website visitors, and keywords.
Video ads are the most engaging type of advertising asset. Video ads has a very profound branding effect and can create effective brand recall. We can help create powerful video ad campaigns that can promote your content, get valuable leads and greatly improve your conversion rates.
If you are an e-commerce company, shopping ads are what you will want to focus on other than Search Engine optimisation. Shopping ads gives an e-commerce brand exposure enabling it to compete with big players of the market.
Remarketing ads are basically display ads targeted at users who have already visited your website through some other acquisition channel. Remarketing is essential for any brand that wants to succeed online as a well structured remarketing campaign pushes users down the marketing funnel towards conversion and also makes repeat purchases possible.
Retargeting is a paid advertising strategy that involves putting your ads in front of people who have visited your website after they have clicked away and visited other websites.
We help you leverage on the world’s biggest social media network, Facebook. Our Facebook advertising services will help your business to build its online followers, enhance brand awareness and boost lead generation. Our Facebook ads target its massive audience through diverse ads and advanced targeting options.
LinkedIn ads need to evolve and be impactful to make them heard in the noise. Our LinkedIn Ad campaigns can help your business make a huge positive impact amongst competition on the huge social media platform. Our compelling linkedIn ads can target and engage generation X and millennials in one place.
Our Website, SEO and Adwords campaigns are being managed by KickassDigitalMarketing.com which resulted in high increase in generating conversions.
Simply the best. From conceptualization to execution – we were able to launch a NEW BRAND - LIMECAR within 3 months time with excellent revenue.
Marketing automation and integration with hubspot apart from managing PPC in Google and Facebook with excellent conversion.
Kickass team put together a comprehensive report and spelled out a best SEO strategy. Within no time, results started coming in.
Google Ads sitelinks are ad extensions that allow advertisers to promote up to four additional links to their website within one PPC ad.
Google Ads Sitelink extensions take people to directly to specific pages on your site like featured product, blog, offers etc.
Paid search is a highly targeted marketing strategy with the ability to find users who are uniquely low in the funnel and ready to convert. A user who is not only problem-aware but also solution (product/service)-aware and potentially even brand-aware is exactly the type of person that makes paid search a strong ROI producer for many.
One upper-funnel strategy to consider to fulfill this need is YouTube advertising.
Small businesses are often at a disadvantage when it comes to advertising in service verticals. They simply do not have pockets deep enough to both hold off big-name brands and continually pay exorbitant click costs for high-volume, highly-competitive keywords.
Local Services Ads are sponsored business listings that are eligible to show for service-oriented search queries.
Unlike regular text ads or search campaigns, Local Services Ads generate impressions based on service categories the advertiser opts into (there are no keywords used) and can only show in a particular geographic market.
What is a PPC Landing Page? Unlike your typical website landing page, a PPC page should only be found when a user clicks on a paid ad. In other words, pages designed for PPC campaigns are typically hidden from search engines and only accessible by a PPC ad click.
Every business be it big or small wants to Building landing pages for paid campaigns is much more of a science than it is an art. And while the design esthetic is still essential, if you’re not strategic about the information that makes up your PPC landing pages, you may very well be wasting your time (and your money).
A pay-per-click (PPC) advertising campaign is a form of online paid advertising called Search Engine Marketing (SEM) that markets businesses using ads displayed on search engine results pages (SERPs). As the advertiser, you are charged by search engine companies like Google, Yahoo, or Bing only if a user clicks on your ad – hence the name, “pay per click”.
PPC ads are keyword- and content-based, just like search engine optimization-based content. They’re also ranked according to a Google Quality Score algorithm, which measures how well your ad was written compared to other ads, and how useful it appears to be to the user making the search using your keywords (i.e., according to their search intent).
Simply owning a website isn’t enough to swim above your competition and reach out to your target audience. Kickassdigitalmarketing.com an Online Marketing Agency in Goa, lays out a step-wise blueprint to take your business into the finer aspects of Digital Marketing. Search Engine Optimization, Digital Campaigns, Social Media Integration and Analytics to name a few.
PPC advertising management campaigns depends on your marketing budget and objectives. You might be advertising a newly launched product or service or running a short-term promotion; promoting locally or globally.
Think of your PPC ad budget as a ceiling cost; your actual ad spend will depend on how many successful clicks you get on your ads. The charge per ad click depends on the cost of the keywords you are willing to pay for, called keyword bidding. Once you’ve set and exhausted your budget, your ad will stop displaying. Your ppc marketing budget can range anywhere from $100 to thousands or dollars.
Pay per click ads are search engine based, so it’s a matter of choosing which search engines target the markets you’re trying to reach. Google is the most established platform, but there are others all over the world, like Yahoo, Bing, Baidu (China), and Yandex (Russia). For the English-speaking world, Google, Bing, and Yahoo are the ones that count.
The most classic search ads are classified as Text, Dynamic Search, or Call Ads.
When a user enters a search on a search engine, well-written ads that match the user’s keyword phrases will display at the top of the page, above organic results. They’re clearly indicated as an “Ad”, together with a website address or phone number, a URL link, and a short meta description.
Call ads are available on mobile phone search results.
The next type are Shopping Ads, which appear to the right of a desktop search engine result. These are hybrid ads with a photo and copy description underneath, and the word “Sponsored” above them.
Ads can also be displayed on Google search partner websites.
Google has also just begun to roll out new search ad types on their mobile-based Discovery platform, in image or video format.
PPC ads are displayed based on user intent, which is defined by the keywords they use, so it’s an effective way of targeting users with direct intent to purchase a product or service based on what they are searching for.